Wednesday, March 06, 2013


So I read this on the AVClub website today:

Andrew W.K. may occasionally have a bloody face and a sweaty body but, if one of his new corporate partners is to be believed, he absolutely never has a dirty crotch. The king of partying has partnered with Playtex’s new Fresh + Sexy Wipes, which W.K. says are “specially designed to help couples feel confidently clean, before and after they engage in sexual activity!” And who better to promote the hygienic exchange of intimate bodily fluids than Andrew W.K., since Terrence Howard must not have been available?

W.K. is apparently so serious about keeping your genitals clean that he’ll even headline The Fresh + Sexy Black Booth Confessional Party at SXSW where he’ll be doling out free samples and inviting hot, sweaty, drunk patrons into a "confession booth." There they'll get all hot and heavy and dish “stories about those exciting and spontaneous moments where they could have used Fresh + Sexy Wipes,” such as the time they crammed into a tiny booth with Andrew W.K. at a SXSW party.

 I can appreciate that Playtex has found a new market to try and exploit, but damn this is a disgusting way to do it.

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